24 Jul You’d think that we should not have to write about this in this day and age. Then again… “Digital Transformation Is Not About Technology” via @HBR
Strategy, culture, and customer experience are just as important.
Sourced through Scoop.it from: hbr.org
WHY IT MATTERS: I am amazed that we need to write articles like this given all the failures in recent years. In a nutshell, there is no technology silver bullet. No matter what the salesman r marketer says, digital transformation requires you to change processes and, very often, people too. That’s how profound it is. And though you can easily outsource or delegate implementation of technology or process, you cannot delegate the change management. Suck it up and do it!