14 Sep Why Traditional Marketing Analytics Tools Fail and What to do about it #SoTrue @pointList
This post explains why traditional marketing analytics tools can’t deliver the results CMO’s demand and what you can do to overcome their limitations.
Sourced through Scoop.it from: www.pointillist.com
WHY IT MATTERS: it is true that analysis of marketing data is difficult and often requires advanced technical skills to string together the tools required to make sense of data. Interesting diagrams and explanations here.