Why Traditional Marketing Analytics Tools Fail and What to do about it #SoTrue @pointList

This post explains why traditional marketing analytics tools can’t deliver the results CMO’s demand and what you can do to overcome their limitations.

Sourced through Scoop.it from: www.pointillist.com

WHY IT MATTERS: it is true that analysis of marketing data is difficult and often requires advanced technical skills to string together the tools required to make sense of data. Interesting diagrams and explanations here.

Farid Mheir