06 Oct Why Marketers Should Audit Their Technology Portfolio
Marketers who adopt a portfolio management approach to marketing technology investments can better serve the business and stay on top of tech needs and obsolescence.
Sourced through Scoop.it from: www.gartner.com
WHY IT MATTERS: the technology stack of marketing teams has exploded in recent years with analytics, CRM, CDP, DMP, and a slew of cloud-based solutions from mailchimp to hootsuite. An audit to determine the state of the marketing stack and its strengths and weaknesses is essential.