Where is Your Organization on the Marketing Data Literacy Spectrum can help identify change management requirements and resources that may slow down #digitalTransformation and its projects 

From the Data Deniers to the Data Forward, your organization is on this chart. The marketing race will go to the most data-enriched organizations. Time for a look in the mirror. There are some who can read well enough to navigate a cookbook. Some can write a lengthy treatise on a complex subject. Some can… Read More

Sourced through Scoop.it from: marketinganalyticssummit.com

WHY IT MATTERS: data is at the heart of digital transformations and this chart may help ask the right questions and position resources in your team. It works for marketing and elsewhere in the organization as well…

Farid Mheir