18 May The New Omnichannel Stack webinar from @ReadStoryGroup provides amazing insights into the marketing technology stack #greatReference
In this recorded briefing RSG founder Tony Byrne takes you on a tour of a new reference model for the omnichannel era. Tony shows you how to guide your future stack investments towards supporting omnichannel needs, and what this means for content, data, decisions, and operations. If you manage one of these tech stacks, this is a must-see educational session.
Sourced through Scoop.it from: marketing.realstorygroup.com
WHY IT MATTERS: a great overview of the tech stack in marketing and how to architecture it.