The Measurement Advantage highlights the importance of #omnichannel integration and provides a maturity assessment tool via Bain & Company

Leading CMOs make measurement the centerpiece of their growth strategy.

Sourced through Scoop.it from: www.bain.com

WHY IT MATTERS: omnichannel has been the buzzword for years and this report shows that organizations that embrace it see positive returns.

Farid Mheir
farid@mheir.com