The business value of design via @McKinsey

How do the best performers increase their revenues and shareholder returns at nearly twice the rate of their industry counterparts? The value of design comes from top management rigor, company-wide teamwork, rapid iteration, and relentless user-centricity.

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WHY IT MATTERS: design has been made popular in recent years and design thinking approach has made the process easier to apply. This article from McKinsey provides insights into 4 core elements that organization should put forward when focussing on design.

Farid Mheir