Technology and Data play a major role for personalization at scale via @McKinsey

Personalization at scale relies on an organization’s ability to orchestrate the 4Ds—Data, Decisioning, Design, and Distribution. Addressing the technology in each of these Ds is the key to unlocking the full power of personalization.

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WHY IT MATTERS: personalization of products and services is a data-driven process.

Farid Mheir