State of Digital Media 2019 highl;ights the importance of a #CDP to unify customer data in a single location via @LUMAPartners

LUMA is the leading investment bank focused on digital media and marketing. We provide strategic advice, proven M&A expertise, and extensive industry knowledge to optimize outcomes for our clients.

Sourced through Scoop.it from: lumapartners.com

WHY IT MATTERS: a clever overview of the digital media world that highlights the importance of digital technology and in particular of unified customer data to break down silos. Very true indeed!

Farid Mheir
farid@mheir.com