Starbucks mobile orders creating long lines + delays. Result: 2% drop in traffic & 4% drop in stock price 

Starbucks is facing long lines and delays in stores, and the CEO hasn’t offered any specific solutions for restoring service.

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I love to say that technology and digital in particular can bring huge benefits rapidly but that the impact of changes must be analyzed and addressed. Now Starbuck is in reactive mode after popular online orders are impacting in-store customers.



Change management and impact on humans and current processes is Paramount, especially now that we live in an omni-channel world.

Farid Mheir