14 Apr Speed kills: more evidence from @Google that slow websites, especially in mobile, impact conversion rates and degrades #userExperience #iThoughtEveryoneKnewThisAlready
There are many business growth strategies out there, but there’s one area where nearly every business has room to improve: the mobile site speed.
Sourced through Scoop.it from: www.thinkwithgoogle.com
WHY IT MATTERS: website page load speed – it’s performance – has direct impact on the conversion rate. The faster a site loads, especially on mobile devices, the better are its chances that users will continue exploring, enjoy their experience and possible convert (ie. buy your product/service). To achieve this there are a myriad of things that must be done, starting from design decisions all the way to technology you deploy. This is BIG and has been known for years, with Google being the first in late 1990s to present a very simple home page for its search engine. Yet it seems that we do not learn…