Retail on Amazon Web Services provides all the same tools that power the marketplace for #retailers that want to build their own solution #AWS 

AWS offers the only cloud born from retail and built for retailers. We share Amazon’s own tested, proven innovation to help retailers reinvent their legacy applications for new value, complete their view of customers for relevant insight, and transform their engagement for increased sales velocity – a head start 20 years in the making to lead their customer’s journey.

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WHY IT MATTERS: Amazon marketplace is seen as a possible competitor to retailers. AWS cloud infrastructure however does provide all the same tools to let retailers "roll their own"…!

Farid Mheir