11 Jun Online Shopping Gaining Traction in Canada – 2% of total sales growing to 5% in 2020 via @nielsen
Today, online fast-moving consumer goods (FMCG) sales account for 2% of total FMCG sales, or $2.2 billion, in Canada. However, that number is expected to reach 5.3%, nearly $6 billion by 2020. On top of that, Nielsen estimates Canadian FMCG e-commerce sales to outpace brick and mortar store sales by a margin of seven to one.
Sourced through Scoop.it from: www.nielsen.com
WHY IT MATTERS: eCommerce is growing even in fast moving goods (as opposed to categories such as travel or electronics)