#omnichannel accounts for 33% of shoppers in apparel via @McKinsey

Brands and retailers are moving quickly to provide more seamless omnichannel shopping experiences–but your customers are moving faster.

Sourced through Scoop.it from: www.mckinsey.com

WHY IT MATTERS: omnichannel is a reality and this paper presents clearly what you need to lineup to make it a reality

Farid Mheir