12 Jun Modern #Marketing Department #outsource a large portion of their work as they make the #digital transformation towards skills that are rare and in high demand
The ecosystem of third-party partners is only getting more complex as technology proliferates: creative, media, digital, research, communications, management consulting firms, data partners and marketing/advertising technology vendors.
With so much choice, CMOs worldwide outsource a good number of marketing services, according to Newbase’s January 2018 survey.
Sourced through Scoop.it from: www.emarketer.com
WHY IT MATTERS: digital transformation often requires new processes, skills and organisation chart. This chart explains what to keep in-house and what to outsource.