13 Mar MIT report explores the next-gen powers of AI for organizations to harness #AI technology and integrate it seamlessly into their #CRM via @MITTechReview
The golden era of AI is here. But how can organizations best harness the technology and integrate it seamlessly into their CRM? This MIT report explores the next-gen powers of AI for CRM. Download the whitepaper for a deep dive on how Salesforce Platform, embedded with Einstein, turns customer data into predictive insights to deliver the most personalized, intelligent experiences for both customers and employees.
Sourced through Scoop.it from: www.salesforce.com
WHY IT MATTERS: this report presents some interesting use case where AI and Big Data are leveraged to automate and extend marketing capabilities for well known retailers and manufacturers.