#MarTech is now a $121.5 billion market worldwide and accounts for 30% of the marketing spend in US organizations – we need more #marketing #technologists, experts in *both* marketing processes and…

Martech: 2020 and Beyond, a new report collaboratively produced by BDO, WARC, and the University of Bristol, estimates that the worldwide spend on marketing technology is $121.5 billion.

Sourced through Scoop.it from: chiefmartec.com

WHY IT MATTERS: one third of the marketing budget is spent on technologies, and growing (I assume it was below 5% in 2010). Yet I fear that few IT resources know enough of marketing functions and processes (attribution, campaign management, advertising, etc.) and few marketing professionals know or care about technology requirements (system integration, master data, performance optimization, cloud computing, etc.). The need for marketing technologist is more important than ever.

Farid Mheir
farid@mheir.com