#Marketing #Technology Landscape Supergraphic 2019 now clocks in at 7,040 solutions over 50 categories but fails to show how platforms like Adobe or salesforce can help simplify the landscape – non…

As Bill Murray would have said in Groundhog Day, ‘Well, it’s martech landscape day… again.’ It has become an annual tradition at our spring MarTech conference to release an updated version of maybe the most infamous slide in marketing: the marketing technology landscape. We’re keeping that custom alive this year again. What a crazy graphic! We nicknamed it the ‘Martech 5000’ a couple of years ago. While I like the ring of that — kinda rhymes with the Fortune 500 and the Inc. 5000 — it’s a misnomer. Last year’s landscape already exceeded 6,829 solutions. We’re now up to 7,040 solutions

Sourced through Scoop.it from: chiefmartec.com

WHY IT MATTERS: marketing technology landscape keeps growing with new products and solutions organized in 50 categories. A must read for anyone interested in technology an or marketing. A note of care however: this illustration fails to highlight the major platforms and how, when leveraged, simplifies the technology landscape tremendously. This may require a platform-specific landscape in the future to help those organizations with such platforms as Adobe, salesforce, Dynamics and others to get a clearer picture of their real options…

Farid Mheir
farid@mheir.com