Marketing growth strategy: A focus on data, creativity, and credibility to change WHAT they do, WHY they do it and HOW they do it via @McKinsey #digitalTransformation

Marketing has been on the front lines of the digital revolution, but the landscape has become much more complicated, requiring a focus on marketing-growth strategy, data, and new modes of creativity

Sourced through Scoop.it from: www.mckinsey.com

WHY IT MATTERS: marketing teams are most impacted by digital transformation. This article from McKinsey states what I see on a regular basis within marketing teams I support. They must change

– WHAT they do (more data, more science, more tech),

– WHY they do it (branding is nice but growth and top line contributions are new targets), and

– HOW they do it (leverage agile, work in small squads aligned to tribes)

Farid Mheir
farid@mheir.com