Magic Quadrant for Content #Marketing Platforms from @Gartner is a testament to the impact of #digitalTransformation in business as new tools are required to manage all these new #omnichannels and …

Marketing leaders must boost scale, relevance and return on content marketing investments. To meet these needs, content marketing platform vendors provide ideation, editorial planning, content sourcing and analysis capabilities. Use this research to find a CMP that drives efficiency and results.

Sourced through Scoop.it from: www.gartner.com

WHY IT MATTER: if you manage a marketing team, the proliferation of channels and touchpoints that content marketing brings forwards means you now need tools to manage and coordinate your teams. Very much in line with my motto that digital transformation is equal parts technology, processes, and people…

Farid Mheir
farid@mheir.com