Jeff Bezos’s Master Plan provides an in depth review of Amazon dominance history and describes why it has been so successful by looking at the personality of its founder – #LongRead #MustRead #resi…

What the Amazon founder and CEO wants for his empire and himself, and what that means for the rest of us.

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WHY IT MATTERS: Amazon has become the evil monopoly / big brother in retail it appears these days. This long form article provides a well researched overview of the company through the lens of Jeff Bezos personality. However, I like to balance reads like this with comments from Benedict Evans of A16Z that tend to put Amazon’s retail monopolistic practices in relations with those of Walmart and Costco. See here:

Farid Mheir