12 Sep Is it time for Virtual Reality and are #VR forecasts of 20B$ in sales realistic?
Google is investing hundreds of thousands of dollars apiece in virtual-reality films and programs, part of a plan to line up exclusive content for the debut of its new Daydream service in the coming weeks, according to people familiar with the matter.
Sourced through Scoop.it from: www.bloomberg.com
Bloomberg video interview that provides motivations for the explosion on VR in the coming years:
1- applications are numerous, with opportunities in different space, not only in gaming but in medical, movie, etc.
2- big players are lined up : Google, Facebook, Microsoft, etc.
That being said, there have been multiple false starts for VR and #D (remember 3D TVs and google glasses?), so I remaining cautiously optimistic with both VR and AR. They may not be ready for consumer market but may expand into certain key niche applications and industries.
WHY IS THIS IMPORTANT
In that context, it is essential for digital transformation strategies to consider VR and AR in their roadmaps. There must be clear business needs to drive adoption of this relatively immature technology which requires a number of user constraint (least of which is wearing a headset which makes you look like a dork and prevents you from living in the moment). But there are multiple types of industries where professionals can find benefits in viewing things in 3D in a lifelike fashion: those should be prioritized.