In depth study of #food #online #shopping in #Québec by @cefrio covers all aspects including #food #grocery #preparedMeals

Le CEFRIO a voulu par cette recherche brosser un portrait de la situation québécoise actuelle en matière de commerce électronique alimentaire, et ce, dans le contexte où les grands détaillants annoncent des investissements importants pour mettre en place la distribution de leurs produits achetés en ligne.

Sourced through Scoop.it from: cefrio.qc.ca

WHY IT MATTERS: I launched IGA cybermarket August 1996 – 23 years ago soon – so this subject still fascinates me given that penetration remains very low. Reasons are clear: food is such an important item in your budget that price matter and few are ready to pay for the extra cost of online picking. But solutions are around the corner…

Farid Mheir
farid@mheir.com