How to Do a Competitive Analysis: 7 Steps with Tools from @Alexa

When you know how to do a competitive analysis, you can create a more informed and effective marketing plan. Researching competitors in your industry helps you clearly see the competitive landscape, where your brand fits in it, and what you need to do to stand out and succeed.
The rest of this guide will walk you through the definition and benefits of a competitive analysis, show you how to do a competitive analysis, and share competitor analysis tools to help you along the way.

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WHY IT MATTERS: there is so much information that you can capture from free or almost free online tools like Alexa that it is a shame not to use them

Farid Mheir