How Facebook Figures Out Everyone You’ve Ever Met

In real life, in the natural course of conversation, it is not uncommon to talk about a person you may know. You meet someone and say, “I’m from Sarasota,” and they say, “Oh, I have a grandparent in Sarasota,” and they tell you where they live and their name, and you may or may not recognize them.

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WHY IT MATTERS: I introduced the concept of a “digital twin” in a recent blog post and this article describes how Facebook uses what you do online to create part of this digital twin profile you may not be ware of.

Also read the digital twin post: 

Farid Mheir