How Brands Like Lululemon Invite Customers To Join The Creative Process With Open Beta-Testing, shows how #digital tools are leveraged to change the product innovation process HT @SeanMoffitt

From PSFK’s Accelerating Innovation In Retail report, here’s how five brands are retaining valuable consumer feedback by giving selected members exclusive access to new products and services.

Sourced through Scoop.it from: www.psfk.com

WHY IT MATTERS: innovation is being empowered by digital tools such as crowdsourcing and this report provides insights into how retails and brands are leveraging these tools – along with new processes and people change management required – to innovate on products and services.

Farid Mheir
farid@mheir.com