How Brands Like Lululemon Invite Customers To Join The Creative Process With Open Beta-Testing, shows how #digital tools are leveraged to change the product innovation process HT @SeanMoffitt

From PSFK’s Accelerating Innovation In Retail report, here’s how five brands are retaining valuable consumer feedback by giving selected members exclusive access to new products and services.

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WHY IT MATTERS: innovation is being empowered by digital tools such as crowdsourcing and this report provides insights into how retails and brands are leveraging these tools – along with new processes and people change management required – to innovate on products and services.

Farid Mheir