.@HBR proposes a Manager’s Guide to Augmented Reality and a companion #AR inset that you can play with (see video) #mustRead

Augmented reality technologies promise to transform how we learn, make decisions, and interact with the physical world. In this package we explain what AR is, how its applications are evolving, and why it’s so important.

Sourced through Scoop.it from: hbr.org

WHY IT MATTERS: AR is one of those technologies that have been discussed for so many years and that will explode into the scene with a plethora of consumer and business applications in the coming years. An overnight success story that has been 10 years in the making (if not more). This paper helps managers see business applications for this technology.

What makes it so compelling in the fact that mobile devices (2B+ and counting) all have support for this technology builtin. Just checkout the video I made using my Google Pixel 2 phone camera this morning. It just works!


And Apple iOS users have the equivalent.

Farid Mheir