Google Project #Tango demonstrates how to buy WayFair furniture in #AugmentedReality #eCommerce #GoogleIO

Project Tango unleashes a new way for you to explore the world. With a few sensors and some computer vision software, your phone gets even smarter, and can start to see the world the way you do. Follow guided arrows to know which exit to take when you get off the subway, see how a sofa looks in your living room before you buy it, or watch zombies battle on your dining table. In this session, we explore the vision of Project Tango and how it will come to life with the launch of our first consumer phone, announced earlier this year.

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A video from Google demonstrates how to drop virtual furniture in your home environment, make sure it fits in the room then buy it directly from the augmented reality scene. The eCommerce segment starts at 17m16s



Augmented reality has the potential to revolutionize businesses much before Virtual Reality because it can so seamlessly add to your existing world. The video shows examples of an AR measuring tape that can also be used in an commerce setting. Other uses for AR in the business context, to review floor plans and planograms in retail settings, or help with repairs have been proposed in the past. Some Google glasses videos demonstrated some interesting use cases. It now looks like our mobile phone will in fact be carrying the necessary hardware to make AR a reality much sooner than anyone may have anticipated…


See also:

field repair, parcel delivery and other usage for google glasses: 

IKEA AR via its 2013 catalog:

translation AR: 

google glass in operating rooms: 

Farid Mheir