Global State of #Mobile by @Comscore conclusions: 1) don’t build an app for your business as people likely will not find it or download it but 2) your presence on mobile is essential so have respon…

Audiences around the world are shifting their behaviors to be more mobile-oriented than ever before. But what are the underlying dynamics driving mobile media and app activity amongst consumers?

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WHY IT MATTERS: mobile first is a reality, especially if you sell online, so you have to be mobile friendly and present. However, building an app is not a wise investment it seems anymore as people don’t know how to find/discover new apps and only 32% download apps to their phone. My conclusion: make sure your technologies and designs are mobile friendly and embed your content in a s many popular mobile apps as possible – Facebook, Amazon of course but also others, see in the report.

Farid Mheir