Getting sharp on #omnichannel shoppers in apparel is essential because 33% of sales are omni – and growing via @McKinsey

Brands and retailers are moving quickly to provide more seamless omnichannel shopping experiences–but your customers are moving faster.

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WHY IT MATTERS: omnichannel is essential as this article shows – 33% of sales are omnichannel and the number is growing. But don’t get fooled, omnichannel is difficult to implement because it requires systems to talk to one another, something they weren’t often designed to do!

Farid Mheir