Gartner study on #personalization very useful to understand the components required and 2 key rules: provide “help” not “personalization” and do not use too many data dimensions unless you want to …

CMOs are placing big bets that personalization will break through all the noise and clutter of branded messaging. Most CMOs either have ambitious investment plans or are already spending on personalization-related tech and data platforms and staff. Yet, some do not realize that if done incorrectly, personalization attempts can alienate customers and fail to achieve desired returns. This webinar, Gartner reveals how brands are rethinking personalization to achieve far better business results.

Sourced through Scoop.it from: www.gartner.com

WHY IT MATTERS: personalization requires a lot of data, tools and effort to be useful and efficient, but not creepy. This webinar drives the point across well. Moreover, hidden in the slides is this diagram that helps understand the components required to make personalization a reality: production + delivery + talent + tech + data. As usual, tech is not sufficient alone…

This is in line with my other blog post http://fmcs.digital/blog/5-ways-a-consumer-can-perceive-a-brands-personalized-message/

Farid Mheir
farid@mheir.com