Forrester Wave Report on Customer Journey Analytics Platforms #customerJourney #CX #Marketing

This report from leading global research and advisory firm, Forrester, identifies the 12 most significant customer journey analytics platform providers today, and reveals how each measures up based on 26 different evaluation criteria, to help you make the right choice for your organization. You’ll get a complete overview of the current customer journey analytics market, including:

  • The two primary journey analytics provider categories, visioning and orchestration, and four core capabilities: (1) data fusion, (2) journey design & planning, (3) journey testing & optimization, and (4) journey automation & orchestration
  • The 2018 Forrester Wave Journey Visioning Platform rankings and scorecard
  • A breakdown of each journey analytics provider’s offering, strengths, specialties, and customer base
  • Key criteria that helps leaders stand out from the pack

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WHY IT MATTERS : this is a new category of products that I was unaware of before now. With the importance of customer centricity in the digital transformation, I expect these tools to be very useful in large organizations.

Farid Mheir