03 Aug Forrester Total Economic Impact study of the @Salsify #PIM implementation shows 7 months payback & 339% ROI – but more important details certain costs and savings with such tools
Forrester Consulting conducted a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying Salsify’s Product Experience Management (PXM) Platform.
Sourced through Scoop.it from: www.salsify.com
WHY IT MATTERS: the benefits of back-office systems such as product information management (PIM) or customer data platforms (CDP) are hard to grasp. That is why studies like this are so important – beyond the obvious hype around ROI and payback – they highlight costs and areas where you may be able to save. Moreover, solutions like Salsify that are SaaS cloud based very often struggle to gain traction as teams in IT or operations are already in place and not about to get fired. Large ERPs like SAP or Oracle will claim that their modules are better and more integrated. Unfortunately, front-office teams in Marketing and eCommerce face challenges and huge savings when it comes to improved data quality and faster time to market which often are hard to measured. This study may help identify some of these areas of saving…