Digital strategy secrets: how you should do digital transformation? brings realism about #digitalTransformation – “Digital transformation is not so much about digital strategy, but more about busin…

Paralysed business leaders needing to embrace digital transformation can do it in one of three ways:

  1. The first is the digital garage approach, setting up an innovation lab, for example. Yet how do you integrate these ideas?
  2. The second is the agile approach in which agile teams, leadership or whole organisations experiment from within. The challenge here is that experimentation with a framework becomes a mess.
  3. The third is the top-down approach, where a leader takes a business decision to transform which permeates throughout the organisation.

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WHY IT MATTERS: after 6 years of writing daily about digital transformation in business, we *finally* are seing a more mature approach towards digital where it is *not* about technology and *all* about business strategy. Let’s hope we do not have to wait another 6 years to get rid of the CDO ("chief digital officer")…!

Farid Mheir