11 Oct Customer experience is everything: core elements such as efficiency & service beat gimmicks such as fun & design via @PWC survey
Know what it takes to deliver the kind of experience that keeps customers coming back.
Sourced through Scoop.it from: www.pwc.com
WHY IT MATTERS: creating great customer experiences seems to be the next big thing in digital transformation of retail stores. This survey from PWC provides insights into expectations and benefits of providing great experiences.