23 Oct Customer Data Platform #DMP use case and scenarios help differentiate its use from the recently popular Customer Data Platforms #CDP
A lot has changed since most brands first “hired” their DMP—GDPR, the rise of Walled Gardens, browser tracking preventions. Has your data strategy kept up?
Sourced through Scoop.it from: www.mparticle.com
WHY IT MATTERS: DMPs we popular a while back. Here is a good report on the use cases and scenarios where DMPs are useful.