CDP Marketplace Trends Webinar from @RSG provides much needed update on this new very immature technology and states the obvious: if you have a use case then go ahead, otherwise wait #digitalTransf…

The MarTech marketplaces that RSG covers continue to evolve rapidly and have become more complex (with more overlaps!) this year. The Customer Data Platform (CDP) market is no different – with new vendors, more investment, emerging niches, and evolving use cases.

Sourced through Scoop.it from: marketing.realstorygroup.com

WHY IT MATTERS: always great insights by RSG, this one is same. The net net: CDP is a great but immature technology with too many use cases and no solution that delivers on all of them. If you have a use case that mandates a CDP, go ahead and pick the best of breed solution that suits your needs. Otherwise, wait. So true.

Listening to the webinar I could not help and wonder: who in an organization should be leading a CDP implementation? The use case scream marketing but the technology requires IT skills and expertise. When will the role of marketingTechnologist finally become a reality?…

Farid Mheir
farid@mheir.com