28 Jul Building a marketing reporting stack is required but remains difficult – this post provides part of the solution via @funnel_io
Next time you meet a marketer, ask them (or ask yourself if you have a marketing budget) the following question: As of today, what percent of your marketing budget have you spent so far this month and is your overall spend tracking above or below budget? More often than not you don’t get a straight answer. Because they do not know. The spend for different marketing channels is typically tracked in different tools or in different siloed reports. Nowhere is it added up every day.
Sourced through Scoop.it from: funnel.io
WHY IT MATTERS: I see it in most organizations: marketing team is overwhelmed with data but very few manage to provide simple reporting to show how good (or bad) their efforts are. It should in fact be simple to produce the table highlighted here but it is not.