Behavioral #tracking explained in 9min #video by @gary_kovacs via @TED #mustsee #PrivacyAware @dataPrivacyDay  

As you surf the Web, information is being collected about you. Web tracking is not 100% evil — personal data can make your browsing more efficient; cookies can help your favorite websites stay in business.

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If you don’t know what behavioral tracking is about, this may be an “awakening” video: be prepared.


I’ve been following the Firefox “collusion” add-on since its inception (it is now called “lightbeam” and you can find it here: I use it on a regular basis to remember the digital breadcrumbs I leave behind as I roam around on the Internet. Unfortunately, the lightbeam software add-on can only help by blocking the digital ads that track us and cannot minimize the behavioral tracking itself.

On this Data Privacy Day 2017 (, we must use this opportunity to raise our knowledge of the digital tracking that occurs in both the virtual world and the physical world. It is now a reality that we are being tracked as much in the physical world because we carry in our pockets smartphones that track our every moves – literally. Be aware, and be careful.

Farid Mheir