Behavioral #tracking explained in 9min #video by @gary_kovacs via @TED #mustsee #PrivacyAware @dataPrivacyDay  

As you surf the Web, information is being collected about you. Web tracking is not 100% evil — personal data can make your browsing more efficient; cookies can help your favorite websites stay in business.

Sourced through Scoop.it from: www.ted.com

If you don’t know what behavioral tracking is about, this may be an “awakening” video: be prepared.

WHY THIS IS IMPORTANT

I’ve been following the Firefox “collusion” add-on since its inception (it is now called “lightbeam” and you can find it here: www.mozilla.org/en-US/lightbeam). I use it on a regular basis to remember the digital breadcrumbs I leave behind as I roam around on the Internet. Unfortunately, the lightbeam software add-on can only help by blocking the digital ads that track us and cannot minimize the behavioral tracking itself.

On this Data Privacy Day 2017 (en.wikipedia.org/wiki/Data_Privacy_Day), we must use this opportunity to raise our knowledge of the digital tracking that occurs in both the virtual world and the physical world. It is now a reality that we are being tracked as much in the physical world because we carry in our pockets smartphones that track our every moves – literally. Be aware, and be careful.

Farid Mheir
farid@mheir.com