Battery icons shape perceptions of time and space and define user identities – really? is this where we are today? I guess so…

New research from Cass Business School has found that battery icons on mobile phones shape how people view time and space, and how battery conservation practices define user identities.

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WHY IT MATTERS: the quote that best summarizes the article is "People no longer think about their destination being 10 km away or 10 stops on the tube. They think about it being 50 per cent of their battery away"

Farid Mheir