Amazon’s + Whole Foods = new eCommerce paradigm

News that Amazon agreed to buy Whole Foods sent competitors’ shares tumbling on Friday morning. This new trend will shake, frighten, and horrify traditional retailers who are not attractive acquisition targets. Few people will have seen this coming.

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I rarely comment on news unless they have the potential to mark an inflection point. I believe this is one of those news because it brings Amazon 400+ prime store locations and a grocery footprint to propel its Amazon Fresh service. 

Farid Mheir
  • igor ganapolsky
    Posted at 12:23h, 16 June

    How will this effect current grocery delivery service from Whole Foods via Instacart?

    • Farid
      Posted at 21:58h, 19 June

      Not sure. Many different articles have been written about this topic today. What seems most likely is that instacart will focus on its other grocer partnerships. Or maybe Amazon will find it is a cost effective solution for areas where amazon fresh is not yet present.