Amazon’s + Whole Foods = new eCommerce paradigm

News that Amazon agreed to buy Whole Foods sent competitors’ shares tumbling on Friday morning. This new trend will shake, frighten, and horrify traditional retailers who are not attractive acquisition targets. Few people will have seen this coming.

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I rarely comment on news unless they have the potential to mark an inflection point. I believe this is one of those news because it brings Amazon 400+ prime store locations and a grocery footprint to propel its Amazon Fresh service. 

Farid Mheir