Amazon, Alibaba And Nike All Point To The Next Innovation In Retail: Personalized Physical Spaces via @Forbes

They indicate that consumers’ mobile phones will soon become remote controls for the commercial exploration of the physical world, or, better said, they will become tools to unlock Easter eggs within shopping experiences that will vary from one individual to the next.

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WHY IT MATTERS: this article manages to truly bring insights into what the future of retail may look and feel like, beyond the "new experience" buzzword. Very interesting insights.

Farid Mheir