09 May Achieving business impact with data | McKinsey & Company
The best analytics are worth nothing with bad data. The importance of understanding and working on all components of the insights value chain is mission critical.
Sourced through Scoop.it from: www.mckinsey.com
WHY IT MATTERS: the article offers target improvement metrics for using big data and advanced analytics. Moreover it identifies the different elements required to reach the full potential of data usage within organizations.