20 Sep 5 ways a consumer can perceive a brand’s personalized message
Gartner research has uncovered five ways a consumer can perceive a brand’s personalized message as helpful:
“Make it Easy” – The message made it easier to get through the purchase.
“Reassure Me” – The message made me less anxious about making the wrong decision.
“Teach Me Something New” – The message helped me understand how to better use a product I purchased.
“Direct Me” – The message guided me to a product/service that would solve a problem for me.
“Reward Me” – The message provided me with exclusive benefits.
Sourced through Scoop.it from: blogs.gartner.com
WHY IT MATTERS: personalization is a big thing, so is content marketing. I find useful this research that explains 5 best ways to personalize content.