48 #marketing #technology stacks illustrated for the 2019 #MarTech Stackies help grasp the products in use in large organizations but fail to carry much more than a beautiful picturer #weNeedMoreDe…

For the 5th year, we’ve run The Stackies Awards, where marketers send in a single slide that illustrates their ‘stack’ — the collection of marketing technology tools they use and how they conceptualize them together. We received 48 entries this year, and some truly incredible ones. Airstack graciously sponsored the awards this time. And, as promised, we’ve gladly made a donation of $4,800 to Girls Who Code on behalf of the 48 entrants ABinBev, Airstream, Alliant Credit Union, Artemis Health, BraunAbility, Esri, G Adventures, Juniper Networks, Lola, Nationwide Advisory Solutions, Paychex, Racing Post, Sargento Foods, The Telegraph, Tennant, and the

Sourced through Scoop.it from: chiefmartec.com

WHY IT MATTERS: I recommend a good read of this year’s awards for marketing technology stack. I must however warn that the illustration – while beautiful – fail to carry as much information as they should to pick best from worst. How are they connected? What is the cost to acquire and maintain? How is security and privacy ensured? etc. etc. I would urge a more in depth review of the winning solutions to help grasp what it really means to be marTech best in class in 2019.

Farid Mheir
farid@mheir.com