04 Dec 3 #videos on retail store technology of today and tomorrow: The Future of Omni-Channel Retail, How stores track your shopping behaviour, Tech Savvy Store
Why are companies so intent on using technology to track our behavior? Our actions reveal what we desire, how we shop, and why we buy. Retailers can now learn so much more about shopper behavior than ever before, and while these “big data” applications create concerns about privacy, the detailed data can be used to design stores, product offerings and promotions that connect with our interests, speed up the shopping process, and help us find items we will buy.
Sourced through Scoop.it from: www.youtube.com
WHY IT MATTERS: we all go to stores and seldom notice the technology that surrounds us and tracks our moves.