2019 Gartner Magic Quadrant for WCM Report reflects major trends where few large platforms dominate in a market full of niche solutions and challengers – not an easy choice to make

Gartner defines web content management (WCM) as the process of creating, managing and delivering content over one or more digital channels through the use of specific management solutions based on a core repository. These solutions may be procured as commercial products, open-source tools, cloud services or hosted services.
The functionality of WCM solutions goes beyond simply publishing webpages. It also includes:
  • Content creation functions, such as templating, workflow and change management
  • Repositories that organize and provide metadata about content
  • Library services, such as check-in/check-out, version control and security
  • Website management features, such as layout, menus and navigation
  • Content deployment functions
  • Personalization and analytics capabilities
  • The ability to integrate well, via APIs, with adjacent technologies such as digital commerce platforms, social media platforms, marketing automation platforms and broader digital experience platforms (DXPs)
  • Hybrid (traditional and headless) and pure headless capabilities for API-driven omnichannel content delivery

Sourced through Scoop.it from: www.acquia.com

WHY IT MATTERS: quadrants are very interesting because they show progress year over year and provide insights into the market leaders and key trends. So take the included solutions and their relative position with a grain of salt, but read the content to understand how complex the world of web content management has become. Choice is difficult, at best.

Farid Mheir
farid@mheir.com