2018 State of Email Service Providers (ESP) provides insights into the most popular tools for email marketing and explains why Adobe bought Marketo recently via @Litmus

Frustrations with ESPs run high. Marketers told Litmus that limitations with their ESP was third on their list of biggest challenges for 2018. And 16% of brands said that changing ESPs was on their list of email marketing priorities for 2018.

In our first-ever State of Email Service Providers report, we take a detailed look at the ESP marketplace to better understand:

  • The top ESPs by geography, company size, industry, and more
  • The pace of consolidation in the industry and its causes
  • The trends that will shape the future of the ESP landscape
  • The tools and functionality provided by ESPs and how third-party tools can help balance weaknesses

Understand ESP industry consolidation, see the top ESPs by sector, and discover the most common ways to boost the functionality of an ESP.

Sourced through Scoop.it from: litmus.com

WHY IT MATTERS: emails remain a very important tool in the marketing tool belt. This survey provides insights into what is popular in Canada, US, UK and differentiates between industries and companies. Useful insight.

Farid Mheir